who we are

we’re two beach-loving gals who fell head over heels for eclectic Folly Beach — the funky little slice of paradise known as the Edge of America.

girls gone folly is our passion project: a way to celebrate the sun-soaked, salt-tangled lifestyle. what started with a collection of playful trucker hats has grown into Folly-wear — a beach-inspired lifestyle and clothing brand for those who live for ocean air, good vibes, and community connection.

our goal? to create pieces that capture the carefree spirit of Folly Beach while giving back to the local events and organizations that make it so special.

thanks for supporting two girls with a dream — and for joining us on this wild, sandy ride!